FAQ's
About Lovely Image
What is Lovely Image?
Lovely Image is a sustainable, Maryland-made quiet luxury brand that designs garments specifically engineered for curvy silhouettes (sizes 10–22). We solve the Zero-Gap fit problem through architectural design, intentional seaming, and fabric choices that work with your geometry, not against it.
Why is the brand called Lovely Image?
Because every body deserves to see itself reflected as lovely. Not in a "good for your size" way, but genuinely, intentionally, architecturally lovely. Your image is lovely exactly as it is.
When is the physical collection launching?
We're launching our first collection Fall 2027. Join our email list to be the first to know when pieces become available.
About the E-book
What's in "Wear What Was Made for You"?
The complete guide to understanding your silhouette, building intentional capsule wardrobes specific to your body geometry, shopping for quality at any budget, fabric intelligence, the 7-year wardrobe philosophy, and five curated capsule styles (Power Edit, Mommy Chic, Glam Edit, and more).
Is the Quick-Start Kit free?
Yes. The Lovely Quick-Start Kit is a free mini-guide that walks you through discovering your Silhouette Profile in five minutes. It's the perfect starting point before diving into the full guide.
What's the difference between the Quick-Start Kit and the full guide?
The Quick-Start Kit gives you your Silhouette Profile and basic styling notes. The full guide goes deep: complete styling recommendations for all six profiles, how to read fabric labels and shop sustainably, cost-per-wear calculations, and five different capsule wardrobes you can build.
About Fabrics & Sustainability
What fabrics does Lovely Image use?
Organic hemp, Tencel (FSC-certified lyocell), deadstock silk, and organic cotton. Never virgin polyester, never synthetic petroleum-based materials that shed microplastics.
What does "deadstock" mean?
Deadstock fabrics are high-quality textiles that were overproduced or discontinued by other manufacturers. We rescue them from waste and give them new life. It's intentional sustainability that honors the resources already used to create these materials.
Are your pieces vegan?
Not all. We use organic cotton and hemp, which are plant-based. Our Tencel is also plant-based (made from sustainably-managed wood pulp). We don't use fur or leather, but we're not explicitly vegan. We prioritize fiber quality and longevity over ideology.
About Production
Where are Lovely Image pieces made?
Maryland, USA. Every garment is hand-tailored by artisans at Fashion Atlas Group, a partner committed to fair wages and safe working conditions.
Why micro-batches?
Because we refuse to make garbage. Micro-batches of 10–15 units mean zero overstock, zero desperation to move inventory, and zero waste. It means we can focus on quality over quantity.
How long does production take?
Production timelines vary depending on fabric availability and current order volume. We'll always tell you exactly when to expect your piece.
About Fit & Sizing
What if I'm not sure my size?
Download the Lovely Quick-Start Kit and measure yourself using our silhouette framework. We're also happy to help—email us at hello@mylovelyimage.com with your measurements and we'll guide you.
What's Zero-Gap fit?
Zero-Gap is the intentional seaming, dart placement, and fabric choices that allow our garments to fit your actual body geometry without gaps, pulls, or twists. It means no compromise.